Amazon’s A9 Algorithm

[Amazon SEO] Amazon A9 Algorithm fuels the website’s product search box which displays product results for searching customers

This algorithm helps decide which Amazon products to display and how high those products will rank based on a host of criteria:

- Relevance to search words
- Previous customer behaviour and preferences
- Quantity of past purchases of a specific product

As well as a host of other criteria which we don’t know as of now

Anyone selling on Amazon marketplace knows the importance of being favoured by Amazon’s search engine and that appearing high in search results is crucial to success

Consider these two facts on Amazon search:

1) 70% of Amazon consumers never scroll past the first page of results
2) The first three products garner 64% of business generated

There are two main factors of which have a large influence on your ranking on Amazon:

a) Explicit
- Text Relevance: Including relevant product title and description
- Stock supply: If you are out of stock your listing may be pushed very far down the list or disappear
- Competitive Pricing: A large gap in pricing with competitors may work to your disadvantage

b) Inexplicit
- Sales velocity: The more products you sell on Amazon, the higher you will rank on Amazon as your success = Amazon’s success