The Future of SEO: 2021 SEO Trends and Predictions

The year 2021 is slated to bring in some changes in SEO and related segments of organic search. Google has already refined its policies regarding SEO more than once in 2020. As a blogger, investor, entrepreneur, professional or simply an enthusiast, you should know some of the fundamental trends and predictions of SEO in 2021.

Stressing the E.A.T Principle

The EAT principle of Google is going to be stronger for sure. E stands for Expertise, A stands for Authority and T stands for Trust. Google assesses the authenticity and quality of a website on this principle.

Focusing on the search intent

Search intent or the use intent would be more important in 2021. You should able to grasp the basic of search engine results and the intent of your target audience. Strategizing and building content on the foundation of search intent would be an instrumental factor to increase the domain authority of the site.

More usage of customer analytics

When the matter revolves around the optimal implementation of SEO, it is all about the customers you get via your website or on your web platform. In order to deeply understand the dynamics of customers at your site, there would be more requirements to use analytics. You have to depend more on the data available to change and improve the SEO policies of your management. Analytics would work more in tandem with the SEO results. Statistical results and their visualizations would be more critical in 2021.

Setting up the profile at Google My Business

You don’t have to be rocket scientist to understand that Google My Business is the thing to stay here. Hence, you have to use it intelligently to get more mileage for your business. You should open a business profile at the application platform.

More quality content

Taking a cue from the E.A.T Principle of Google, you should focus on building more quality content in order to make the SEO more effective. When you have qualitatively better content at your blog or website, the search engine algorithms would crawl better to rank them higher in 2021.

More long-form content

It has been already opined by several experts that sites and blogs need to concentrate on long-form articles and web content in order to rank higher in the search engine results. SEO would bring you sweet results when you content is longer, more informative, and has less fluff. Keep this in mind in 2021.

Mobile –friendliness would be vital

In 2021, it would be extremely critical that your site is mobile friendly. The SEO would provide you more voluminous traffic when your web platform is mobile-friendly. As more and more users are shifting to mobile phones across the world, remember to implement this strategy. Talk to your website developers and designers on this matter.

Local SEO

The importance of local SEO would increase manifold in 2021. In fact, it is already quite important for many businesses. People are searching more for various services and products in their local areas. Accordingly, you need to put in the right local keywords to attract more customers organically at your website.

More automation

Without any doubt, the content would be created and built on more automation products and applications, and SEO would make the text more reachable based on this fact.

More functional SERP layout

The overall layout of the website would be in a way to comply with the basic regulations of the SERP. The structure of the website design should be more functional in order to make the SEO work effectively.

Improve your site

You already have enough ammunition from this blog piece to improve your website to sharpen SEO strategies.

Note: This article is a part of HASHTAGMAG#14 — 2020 EDITION - Digital Marketing Trends for 2020

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