Want to make a mobile-friendly website, but don't want to upset the current traffic?
Mobile devices are the preferred way to access content online. As a result, search engines such as Google are taking notice.
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The algorithm change by Google that occurred in 2015, tweaked the way it displays mobile search results.
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Google now prioritizes mobile-friendly websites over those that are not in mobile search results. Websites that are optimized for the mobile version has higher chances to rank better than those that don’t.
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It’s simple — better rankings lead to more visits to your website, which results in more leads and sales.
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To make sure you don’t lose any momentum from the existing traffic, you need a site migration strategy.
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The site migration process can be split into six main essential phases:
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1: Scope & Planning
2: Pre-launch review
3: Start testing on the test server
4: Launch day activities
5: Post-launch review
6: Measuring site migration performance
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Make sure you focus on both SEO and UX at each step in the process of successful migration.
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Looking for a template? Don’t worry; here you can download a copy of The Website Migration Guide: SEO Strategy, Process, & Checklist by Moz team
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https://moz.com/blog/website-migration-guide
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